Curious about working as a freelance copywriter? Interested in knowing what is freelance copywriting?
Perhaps you've always wished you could have the freedom to work from any location. If so, freelancing as a copywriter could help you get there.
Here, we'll demystify the freelance copywriting industry and provide you with concrete advice for getting your writing career off the ground.
OK, let's get started.
What is Freelance copywriting?
Copywriting and copyrights are often confused with each other. In fact, though, they are not connected at all.
At its core, freelance copywriting is the skill of writing convincing and interesting content as a professional who works for themselves.
A catchy slogan, an interesting email, an informative blog post, a sales letter, and convincing web copy are all the work of freelance copywriters.
These writers have the power to change how people act and help businesses reach their goals in a world where content marketing is king.
With the rise of digital marketing and the need for high-quality content writing, the need for skilled freelance copywriters is through the roof.
Businesses in all fields know how important engaging copy is and are willing to pay professionals to help them explain what they do and get people to buy it.
How Does One Work as a Freelance Copywriter?
Imagine a skilled wordsmith who shapes words to influence, convince, and motivate people to act.
Most of the time, clients who want to sell something but don't have the writing skills to do itthemselves will hire a freelance copywriter to write sales copy, articles, blog posts, email campaigns, and other things.
It sounds great, doesn't it?
Some of its irresistible draws are the freedom to choose projects that fit with your interests, the joy of making your own schedule, and the chance to make more money.
But, like a coin with two sides, freelancing as a copywriter has its problems. It's not all lying around in your jammies and drinking lattes at a coffee shop.
Setting and meeting deadlines can be hard, and it can be hard to find steady work. Working alone can also make you feel alone.
As a writer, you need to be dedicated, and strong, and love words more than anything else. And for some, being a freelance copywriter is just what they need.
Here's what to do if you think you might be one of them:
Important Steps to Take to Become a Freelance Copywriter in 2023
Learn how to write ads
The first thing you need to do is get better at writing copy. Some people might think this means "get better at freelance writing," but that's not all there is to it.
Being good with words is helpful, but to be great at copywriting, you need to be able to combine creativity with strategy.
It's kind of like sharing a story with a point. You should know a lot about business, have a good sense of how people think and act, and be able to write well enough to put all of these things together in a compelling story.
It's not necessary to have a degree in English or writing, but it can help. There are a lot of great tools available online, like blogs, books, online courses, and even ad copy, that can help you get started as a freelance copywriter.
No matter how experienced you are as a freelance writer or how new you are to copywriting, these tools can help you get started.
Figure out your niche(s)
It might be tempting to be good at a lot of different things as a new freelance copywriter. Find an area, though, and that could be your golden ticket.
When you write about software products, do you have a tech knowledge that makes them sound great?
Maybe you love to travel and your writing could take people on a trip through your own experiences.
You can really show off your skills when you find your niche, which is a lot like finding your sweet spot at a busy party.
In the crowded market for copywriters, a niche not only helps you stand out, but it also lets you get better at what you do.
Think about your past, what you like and don't like, your skills, your areas of expertise, and your hobbies. Then, find the niches that interest you the most.
Know your market
Getting in touch with your inner Sherlock Holmes is the third step on your journey as a freelance copywriter. Your aim? To know your market inside and out.
You should do a lot of study on your potential clients and their clients to fully understand their needs and find the best way to talk to them.
Now that you know this, you can talk to a possible client and write copy that speaks directly to their audience and gets them to act.
You need to know what your clients want and need, as well as how to use your words to help them meet those needs.
Put together your portfolio
It's time to show off your marketing skills once you've gotten better at them. In your portfolio, you show off your work. Potential clients will look at it to see if you're a good fit for their tasks.
What's good? To begin with, you don't need a huge number of samples.
A few well-written pieces that fit your field and show off your writing skills can do a lot of good.
Remember that it's not how many samples you have that matters, but how good they are and how relevant they are.
Make sure to keep your resume up to date as you work on more projects and improve your skills. Your resume is your brand, so make sure it shows how much you've learned and grown.
Get clients and win them
You might feel a little nervous about looking for clients, but it's an important part of becoming a freelancer. A potential client can be found by networking, advertising your skills, and having a little luck.
You can use people in your current network, look for leads on job boards, or use professional sites like LinkedIn to show off your skills.
Once you've found possible clients, the next step is to write great bids. Don't forget that your proposal is your first impression in the copywriting business, so make it stand out.
Every plan you send should be specific to the client's needs and show that you understand their project.
Set a price for your work
Now comes the important question: how much should you charge for your work?
It might be hard to do this. You need to make sure that people know how valuable your work is, but you also don't want to charge too much and lose the market.
A good place to start is by looking into market rates. When setting your rates, think about how hard the job is, how much experience you have, and how much it costs you to live.
Don't forget that negotiating is a part of the process too. Not only should your prices show how much value you bring to the table, but they should also be flexible enough to adapt to the needs of each job.
It can be both exciting and scary to start writing copy as a freelancer. Don't forget that every word you write brings you one step closer to living the life you want. If you keep at it, are dedicated, and are creative, it can be a satisfying and fulfilling job.
You can start your freelance copywriting journey now that you have a plan.